Self-hosting your blog can come across as a little intimidating. You have to find a company to host your website, you have to buy a domain name, and then you have to spend time figuring out how to make it all come together in a cohesive way. Those reasons alone can make the task quite daunting and turn people away from self-hosting. But there are some very compelling reasons as to why you should take the time to self-host your blog.
It’s easier to remember
That might sound silly, but if you think about it, something that is simply a dot com web address is going to be more memorable than a blogspot.com or wordpress.com website. You want a website that people will easily be able to recall, and self-hosting helps to provide this. Of course, you have to pick a website name that is also easy to remember and conveys what you’re website is about, but that’s a whole different story.
The sky is the limit when you own your website and aren’t just hosting through a free website. This will allow you to break free from the pre-made themes and design a website that reflects you. You also have a wealth of plug-ins you can download and add to your site to make it easier for people to subscribe, follow you on Twitter, or be your Facebook.
You’ll be taken more seriously
Let’s be honest, if you’re at a blogspot.com or wordpress.com web address, not only are people not going to remember your name, but they’re not going to take you as a serious professional, they’re going to assume that you’re someone that blogs for personal use. To grow and monetize your website, you need to first be taken seriously.
Self-hosting allows for track-backs, and that in itself is a good reason to self-host. You also will be able to obtain a higher Google Page Rank which means higher visibility. With free blogs they are working to support millions of users. Your domain is just you, which means faster loading and more space.
That’s the biggest reason, isn’t it? With self-hosting you can implement ad words, you can engage in affiliate programs, and you have the ability to sell your blog if you need to.
Taking the plunge to self-hosting is well worth it if you’re serious about blogging professionally. A whole new world of opportunity will be before you. The sky really is the limit when it comes to self-hosting.